Press

Kinzelberg Consulting Comes to Tech Rescue

By Jacqueline Primo

Palisadian-Post July 24, 2014

“Each computer has its own personality,” said Matt Kinzelberg, the man who founded Kinzelberg Consulting, headquartered in Pacific Palisades. “Not every computer works exactly the same way.”

Kinzelberg, who has lived in the Palisades since the age of seven and currently lives in the Alphabet Streets, said his mother claims he has been computer-savvy since kindergarten. His own earliest memories of working with computers date back to high school when he began helping others set up home computers and learn new software.

After college he worked for three years in the ticket sales department for the LA Dodgers, then contacted his former clients from high school and restarted his one-man business.

“It’s just me,” Kinzelberg said. “There’s nobody else. You get my personal phone number and my email address. I do house calls, I’ll come to your office, or I can help remotely by logging on to your computer.”

Kinzelberg Consulting, which handles both PC and Mac technology, offers services such as computer set-up, software installation, virus removal, website design and maintenance, data recovery and back up, smartphone support and more. He also offers unbiased purchase consultation for those wondering what computer or equipment is right for them or their business.

“A lot of people buy the most expensive technology because they want the best, but that doesn’t necessarily mean they’re getting what’s right for them,” he said. “I’m not pushing any product.”

In this day and age, Kinzelberg knows how useful technology can be for both individuals and businesses. However, he knows it can be frustrating when something doesn’t work right.

“When a customer can’t get a printer or the internet to work, I come in, do my thing and it’s like I’ve saved the day. I enjoy that,” said Kinzelberg, whose business has afforded him the opportunity to meet a lot of Palisadians.

“I’m very in tune with what’s going on in the community,” said the long-time resident who has provided services to local businesses including The Cypress Center and Palisades Garden Café.

“Owning a business in the Palisades is rewarding because I see my clients around town and have a special relationship with them,” he said.


A Tale of Two Gurus

By Barry Blitzer

Palisadian-Post January 31, 2002

Let’s start with a humiliating but true confession: When it comes to computer literacy, I’m a semi-literate survivor from the dark ages. No mouse. No color monitor. An inkjet printer that’s so old it’s powered by steam! Yet there’s no denying that my generic PC has come to the end of the line and needs to be scrapped along with the desk drawers filled with virgin carbon paper and liquid white out.

Recently, after my customary bi-weekly computer crash along with the daily curses at a monochrome monitor that invariably freezes up when you’re about to print, I bit the bullet and decided I needed professional help; not the usual Beverly Hills shrinkmeister but a sympathetic computer guru who’d turn my life around. Fortunately, thanks to the weekly classified ads in The Palisadian-Post, I found such a person-Matt K., a 16-year-old, congenial high school student whose fee ($25 per hour plus one free introductory visit) sounded like my kind of guru.

Admittedly, when Matt arrived at my office sublet in West L.A., he took one startled glance at my computer system and realized that it was older than he was. Recovering from shock and undoubtedly influenced by my white hair and saggy jowls, he politely suggested that we begin saving my files for posterity…before it’s too late.

Next, we began discussing the essentials I’d need to bring me into the “wonk world” and where to order it. Potential sources included Dell, Gateway, Compaq, and hopefully to this budget-conscious senior, the 99 Cents Store. However, being that I’m primarily concerned with word processing and could care less about playing Pokémon or producing music videos, we settled on what sounded like an “Intel Celeron Processor at 1 GHza, 128 MD SDRAM”, with Internet surfing. Frankly, it was an example of today’s cutting-edge technology that I needed like a hole in the modem

How long can a presumably mature person postpone the inevitable, you sensibly inquire? Ask my presumably mature better half, Elsie. Recently retired as the CEO of a teachers union at El Camino College, she’s mostly computer literate and understandably vexed by my seemingly incurable disease: terminal procrastination. Easy for her to say just because she’s home utilizing a color monitor and laser printer and spends numerous hours on the Internet.

True, I’ve repeatedly spurned Elsie’s offers to teach me how to manipulate a mouse by learning to play solitaire on her monitor. Like I emphatically told her–it would be the equivalent of taking driving lessons from a relative. Besides, why jeopardize the marriage on account of Bill Gates and his ubiquitous computer rodent; it’s not that he needs the dough.

A further crisis occurred last week when my expiring computer contemptuously served up a “start up program” in lieu of the document I was working on. Thankfully, my teenage guru, Matt, arrived in time to solve the problem and restore my sanity. Unfortunately, because of his class schedule, he was only available after 4:30 p.m. weekdays with the exception of Mondays and Tuesdays, plus weekends when he wasn’t playing baseball. In truth, I was getting too frustrated to sweat out his graduation. So once again, I turned to the Post’s ads for additional support and I found Alan P., an older professional, who was evidently available around the clock. He didn’t come cheap but his hourly fee included 10 minutes of free daily emergency phone advice (hopefully how to avoid suicide by jumping out of Microsoft Windows). Yet, what did I have to lose except my pride and a social security check that would barely cover the new computer system equipment now being ordered from Dell.

So here I am writing what could be my final column on this faithless mastodon of a machine that’s long overdue for the last rites; the bottom line being whether or not we can afford two computer gurus or simply downsize in favor of nightly solitaire tutorials with Elsie. In the meantime, while making up my mind, does anyone know where I can find a good, use IBM Selectric?